Services : Customer Relationship Management
True Multi-channel CRM requires proactively implementing process and technology to share real-time information across multiple channels.
Multi-channel CRM seems simple enough on it’s face: that is to allow a customer to start his experience in one channel and to complete in another. The reality though can be complex. After beginning a purchase at a company’s website, the customer may call the company’s contact center, which should know, in real time, her pre-call website moves; then to finalize her purchase, she visits the brick-and-mortar store where the staff needs real-time knowledge of both her website and contact center activities.
In other words, true multi-channel CRM requires proactively implemented processes and technology to facilitate sharing real time information across multi-channels.
Iyka enables it’s clients to be best in class multi-channel CRM companies by:
- Carefully segmenting their respective customer base
- Within each identified segment, the exact channel their buyers prefers
- Choose the right technology, and Architecture to provide a CRM solution that fits THEIR needs.
See Demo of our Basic CRM
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